Gustavo Ballvé on December 14th, 2009
Home, Industries, Media

Free e-book organized by Seth Godin sounds a lot like the Red Balloon experience we just discussed on Dec. 6th: it’s less about advertising the authors’ work than it’s about discovering ways that content gets disseminated online – how does an e-book become “viral”? Interesting experiment, so-so book.

Hey, it’s free!

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