Mar
8

Simplicity sells

IP on March 8th, 2010
Corporate Strategy, Food for thought, Home, Industries, Tech

David Pogue‘s presentation at TED in 2006 (embedded inside) was pretty funny and carried an important message for designers: simplicity sells. The iPhone wasn’t even out, but the trend is clearer than ever. The talk starts slowly but quickly builds momentum.

And as we always stress: view it critically, play with the idea, try to contradict it or apply it in some other field(s). In this particular case it may be hard to do so, because Mr. Pogue’s delightfully terrible songs can really stick in one’s mind.

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