Gustavo Ballvé on March 15th, 2010
Corporate Strategy, Food for thought, Home, Industries, Media

We’ve discussed crowdsourcing and Netflix more than once. That it works for some uses better than for others is pretty clear… But Netflix has apparently messed up the database used in the original contest and that allowed some contestants to identify the actual people behind the movie choices, despite the promise of privacy. Needless to say, the FCC wasn’t too happy about it and lawsuits ensued – and Netflix had to cancel its “Contest 2.0”, at least for now.

Doesn’t mean that the tool doesn’t work, it just means that you have to be careful using it. Talk about hitting your finger with a hammer!

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