Gustavo Ballvé on May 19th, 2010
Food for thought, Home, Mental models, Science

In the first of a series of posts, one reader reminded us of this classic article by Robert Cialdini called The Science of Persuasion (also availabe at for free). Published in 2001 in the Scientific American, it’s basically a 6-page summary for his also classic and must-read book Influence: The Psychology of Persuasion. We can’t stress enough how important the subject is – anyone interested in marketing, retail, personal relationships and, well, anyone who wants to reduce the risk of being tricked by a Madoff-like scheme should read this book.


Audio version of the article on – At $1.95, seems like a nice price to pay for the convenience of hearing it whenever you want.

Harnessing the Power of Persuasion – an October 2001 Cialdini article in the Harvard Business Review.

The Persuaders: Bob Cialdini – The Times UK, 2007 – It’s not about this particular article or book, but it’s about Influence.

Link to 5 podcasts by Bob Cialdini – The Times UK, 2007 – How to persuade on eBay, by e-mail, etc.

The Gentle Science of Persuasion – a 6-part series from the Arizona State University’s W.P. Carey business school, where Cialdini is, and we quote, “the Regents’ Professor of Psychology and Marketing at Arizona State University and Distinguished Professor of Marketing in the W. P. Carey School.”

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