Gustavo Ballvé on September 3rd, 2010
Corporate Strategy, Food for thought, Home, Industries, Logistics, Mental models

Great story at Bloomberg profiling Ryanair and its colorful CEO, calling him “the id of the airline industry”. Right or wrong, he’s a ground-shaker and iconoclast questioning some of the most basic assumptions regarding air travel. At the very least, it serves as a reminder of so many other “unquestionable” business models that have been changed from within or from the outside by seemingly preposterous ideas. Seen in another light, when someone has a clear vision and understanding of its clients’ needs (explicit and tacit) and matches that to its company competences and a compelling value proposition, (even) the sky is (not) the limit. You keep improving your model and the gift keeps on giving. Inside we have a few more links we’ve fetched from our Intranet.


Ryanair’s “About Us” page – links to the Investor Relations site. By the way, the home page is so “ugly and frugal” that it seems carefully designed to look that way.

Michael O’Leary page on Wikipedia – Links galore in this one. For that matter, Ryanair’s Wikipedia entry is even richer in links. The day only has 24 hours, though.

BBC Panorama’s 2009 “Why Hate Ryanair” videos: Part one, part two and part three (almost 30 minutes in total). This video is dubbed as his “answer”, but it’s got highlights of interviews. And this one is funny as hell, the last 2-3 seconds are worth the time.

Bloomberg Television January 2008 special: Part one, part two and part three.

A radical fix for airlines: make flying free – Business 2.0, 2006

When your competitor delivers more for less – McKinsey Quarterly, Feb. 2004

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