Gustavo Ballvé on September 13th, 2010
Home, Industries, Media, Tech

Three articles over a one-month period regarding Google. First, there was a “pessimistic” piece at Fortune magazine on July 29th with a decent, superficial review of the current state of e-marketing. Then the WSJ interviewed Eric Schmidt on August 14th, getting this controversial quote: “I actually think most people don’t want Google to answer their questions,” (Mr. Schmidt) elaborates. “They want Google to tell them what they should be doing next.” Quite Orwellian, although he was probably thinking about actionable search results – stuff like a “BUY” button next to the cheapest air ticket when searching “cheap NY-Washington flights”. Given the level of scrutiny GOOG faces, it’s clear that he needs a PR person next to him ASAP. Anyway, the CEO piece motivated an NYT op-ed by William Gibson on August 31st with a great summary of what Google is or could become (inside).

From William “Neuromancer” Gibson:

“We never imagined that artificial intelligence would be like this. We imagined discrete entities. Genies. We also seldom imagined (in spite of ample evidence) that emergent technologies would leave legislation in the dust, yet they do. In a world characterized by technologically driven change, we necessarily legislate after the fact, perpetually scrambling to catch up, while the core architectures of the future, increasingly, are erected by entities like Google.

Cyberspace, not so long ago, was a specific elsewhere, one we visited periodically, peering into it from the familiar physical world. Now cyberspace has everted. Turned itself inside out. Colonized the physical. Making Google a central and evolving structural unit not only of the architecture of cyberspace, but of the world.”

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