Gustavo Ballvé on November 1st, 2010
Corporate Strategy, Food for thought, Home, Industries, Media

Increasingly the thinking is “If you can post it on your site and everybody can access it, why pay an intermediary?” – but having Microsoft “endorse” this is a big push. Even more interesting when one remembers that Berkshire bought a competitor to PR News Wire in 2006, Business Wire. This is too much of a niche to use this as evidence of “the online risk” to publishers, since in this case the “product” is a commodity with no added, proprietary content and is usually sold as one of the services in a bundle that can include I.R. (Investor Relations) site management, event handling/ recording and other aspects of a company’s IR efforts.

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