We’ve discussed the Netflix challenge in detail at Buysiders.com, as in this Sept. 2009 post. The “analytics”/ “data capturing and processing” theme is very important in our research. But we hadn’t posted about examples in Brazil! This Exame magazine article (in portuguese) solves this and mentions a few companies, including Saraiva. As people may guess even before reading the article, yes, the people behind this Brazilian “recommendation software” company did participate in the original Netflix contest.