Gustavo Ballvé on January 27th, 2011
Corporate Strategy, Food for thought, Home, Industries, Media, Mental models

Every source has its biases, but it’s fair to say that the New York Times produces top-quality content over a surprisingly wide range of topics. For instance, its DealBook section and daily emails are a very valuable source for investors, as are the many business, scientific and cultural articles that can, over time, foster different/ multidisciplinary mental models. So it’s only natural that news of a documentary called Page One, in which the film crew spends almost an year inside the NYT in the midst of the current media revolution (blogging/ socialmedia/ iPad/ Kindle/ Wikileaks/ etc.), had us pretty excited.

We have long thought of investigative journalism as a craft that bears a lot of resemblance with our own work – establishing conjectures and seeking the “truth” via research, scuttlebutt, networking and experience, while simultaneously being aware of our own biases and doing the utmost to prevent them from contaminating one’s work. We can imagine many other reasons to watch this movie, but gaining more insight into this process would be one of the most relevant.

Marketing-wise, it’s interesting to note that the movie’s official page, which has a very “traditional” URL (, actually takes you to their Facebook page. Much more engaging, but we still miss the movie trailer.

Page One: 1:34 clip about Wikileaks:

Video interview of Andrew Rossi at Sundance (2:43)


Page One review at The Daily Beast – Great review by Nicole LaPorte that starts off by reminding us that Gay Talese wrote a book about the Times in 1968.

Page One review at Cinema Blend – Interesting excerpt: “(…) Page One is an essential overview of where things stand and how one crucial institution may lead is into the future. Parts of The New York Times online will start going behind a paywall early this year for its most loyal readers, another experiment in keeping the news a manageable business; things are changing even as Page One screens to these rapt Sundance audiences. Even 30 years from now, though, Page One will remain a vital and fascinating portrait of the news and the people who make it.”

Review by Reuters (Hollywood Reporter) – Our attempt at a “fair and balanced” coverage – this is a negative review.

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