Choosing to pay attention to the “financial media’s” coverage of Brazil nowadays is a recipe for getting a bit manic-depressive. Even relatively more serious outlets such as the Financial Times have to generate headlines now and again, especially after they’ve created such a “mandate” by having a blog dedicated to BRICs. I’ve used the term “financial media” in quotes on purpose: you choose how to allocate your time to your choice of media outlets based on your priorities. Such priorities should, ideally, be determined by a strategic plan designed to achieve a set of goals/objectives you’ve carefully set down as the most important for you. Right?
Again: ideally, yes. But we’re usually too caught up on “execution mode” to revisit and question our objectives, then plans, then priorities – in this order – so we keep doing what we’ve been always doing. Old habits, as they say, truly die hard.
Oh, and about Brazil? I’m at the BTG CEO Conference, and I’ve never seen it so crowded. Seems like a better choice of information sources – hearing it from the companies themselves. It does have its own set of traps, though. As long as you know what they are and what you want to take out of an event such as this one, it’s certainly worth the time.