That’s because it assesses the competitive strategy framework from a specific industry’s standpoint (always better than ‘generic speeches’) and it was useful for thinking about other industries as well.

The book was generated from the course Strategic Management of Media @ Columbia.

This article shares Mr. Greenwald’s view on media. We don’t necessarily agree with his view on the future of media, but it’s good food for thought and discussion.

The point here is, on the company side, to remember Warren Buffett’s “institutional imperative” analogy. A manager’s job is not to keep up with buzzwords, after all. Crowdsourcing is a new thing, therefore relatively untested, and it certainly has its optimal applications and its limits – which probably haven’t been found yet. It’s just another tool available and should be subject to the same rigorous analysis before the company starts using it.

Links:

The crowd is wise – when it’s focused – NY Times, July 2009 – here’s the link to a MIT paper they quote called “Harnessing Crowds: Mapping the Genome of Collective Intelligence”

Wired’s 2006 seminal article on Crowdsourcing – by Jeff Howe, who later wrote the inevitable book version.

Jeff Howe’s blog on the subject – Pretty much dead, but it has links to other Crowdsourcing stories.