Ideavirus
Free e-book organized by Seth Godin sounds a lot like the Red Balloon experience we just discussed on Dec. 6th: it’s less about advertising the authors’ work than it’s about discovering ways that content gets disseminated online – how does an e-book become “viral”? Interesting experiment, so-so book.
Seth Godin’s thought-provoking presentation about the importance of being different. Obviously a bit of a stretch. On many areas of your life you DON’T want things to change, but in many others you certainly want to experiment. The trick is to figure out where the novelty effect can be successful and balance the effort with [...]