You choose how to allocate your time to your choice of media outlets based on your priorities. Such priorities should, ideally, be determined by a strategic plan designed to achieve a set of goals/objectives you’ve carefully set down as the most important for you. Right? Ideally, yes. But we’re usually too caught up on “execution mode” to revisit and question our objectives, then plans, then priorities – in this order – so we keep doing what we’ve been always doing. Old habits, as they say, truly die hard.
Netflix is pushing into Latin America and the strategy is interesting: it’s trying to acquire content such as soap operas to stream them into customers’ homes. It’s good to imagine the trade-off playing in the Media companies’ strategy sessions – between the fear of cannibalizing sales and the need to partner with this strange ally now, while they’re still offering decent terms. We’re glad to sit on the sidelines.
We’ve stumbled upon a series of videos by Bloomberg Television on Game Changers, and the first episode we saw is fantastic and profiles Steve Jobs. There are many interesting moments and lessons, but one that stuck with us concerns the power of ideas and the inspiration/ motivation they bring – not just to potential customers but, in Apple’s case at a time when morale was at the lowest point, also internally. That’s when the team finally “awoke” and all that brilliance in engineering/ product design/ marketing was brought together to create, as a VC says in the video, “the greatest comeback in corporate history”.
FastCompany.com has an article in its February ’11 issue about Youtube. Sure, it’s an interesting read for those interested in Youtube and Google, or in media, advertising and online services in general. But there were other good takeaways or at least building blocks that we list in the post.
An article in the New York Times raises a red flag about the music industry: could digital music sales not be nearly enough to replace ever-decreasing CD revenues? This reminded us of Chris Anderson’s 2006 classic book “The Long Tail”. What if the long tail just isn’t long enough to save some industries?
We often find relevant articles related to subjects we’ve already discussed at Buysiders.com, and we post them as updates while linking to the original post(s). While each update should be interesting on its own, the idea is to read the whole “thread”, especially as time goes by and we develop a sense of history. In IP’s case, our Intranet dates back to 2003 and back then we made an effort to find older articles about companies and sectors we were studying. Being able to tap into this rich history is quite valuable and we hope to build the same wealth of links at Buysiders.com. In today’s piece we’re posting two updates about different subjects: crowdsourcing and e-publishing/ the “Web is dead” debate.