Sethgodin

IP on May 13th, 2010

A few (seemingly) random thoughts and quotes on misdirection, disorientation and how to benefit from it. If that doesn’t convince the reader to click on “read more”, there’s a Charlie Munger quotation inside worth the read.

Read more about Misdirection/ disorientation

IP on December 14th, 2009

Free e-book organized by Seth Godin sounds a lot like the Red Balloon experience we just discussed on Dec. 6th: it’s less about advertising the authors’ work than it’s about discovering ways that content gets disseminated online – how does an e-book become “viral”? Interesting experiment, so-so book.

Read more about What matters now

IP on July 16th, 2009

Seth Godin’s thought-provoking presentation about the importance of being different. Obviously a bit of a stretch. On many areas of your life you DON’T want things to change, but in many others you certainly want to experiment. The trick is to figure out where the novelty effect can be successful and balance the effort with [...]

Read more about Seth Godin’s purple cows

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