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	<title>Buysiders.com &#187; simplicity</title>
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	<description>Investidor Profissional (IP)&#039;s blog: value investing across disciplines and around the globe</description>
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		<title>Simplicity sells</title>
		<link>http://www.buysiders.com/2010/03/08/simplicity-sells/</link>
		<comments>http://www.buysiders.com/2010/03/08/simplicity-sells/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 20:19:27 +0000</pubDate>
		<dc:creator>IP</dc:creator>
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		<guid isPermaLink="false">http://www.buysiders.com/?p=776</guid>
		<description><![CDATA[David Pogue's presentation at TED in 2006 was pretty funny and carried an important message for designers: simplicity sells. The iPhone wasn't even out, but the trend is clearer than ever. The talk starts slowly but quickly builds momentum. As we always stress: view it critically, play with the idea, try to contradict it or apply it in some other field(s).]]></description>
			<content:encoded><![CDATA[<p><a title="David Pogue's page" href="http://www.davidpogue.com/" target="_blank">David Pogue</a>&#8216;s presentation at TED in 2006 (embedded inside) was pretty funny and carried an important message for designers: simplicity sells. The iPhone wasn&#8217;t even out, but the trend is clearer than ever. The talk starts slowly but quickly builds momentum.</p>
<p>And as we always stress: view it critically, play with the idea, try to contradict it or apply it in some other field(s). In this particular case it may be hard to do so, because Mr. Pogue&#8217;s delightfully terrible songs can really stick in one&#8217;s mind.<span id="more-776"></span></p>
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